Are you constantly recruiting new and better executives? Are you bringing the best possible talent on board? Are you bringing in the best possible people as investors? Part of learning is also correlated with recruiting across all these dimensions. You move from “everyone’s a doer” to “most people are doers” to “managers of doers” to “managers of managers.” There’s this constant evolution during which you have to be learning new patterns, and that requires that you are an intense learner.Īnother one is that they have to be constantly recruiting because they need the best people to help them with the company. Part of the challenge of blitzscaling is that you have to be constantly evolving your management team. It’s basically that you’re constantly learning and you’re learning at speed. One attribute I look for in entrepreneurs is a willingness to learn. What attributes do entrepreneurs need to better blitzscale their company? You choose to do so because that’s how you essentially become the first to scale. You are optimizing for growing your business and your customers at a fast rate, which means you’ll spend capital inefficiently and you will do it by taking risks in uncertain times. HOFFMAN: Blitzscaling is prioritizing speed over efficiency in the development of a company even in the face of uncertainty. The concept he calls “blitzscaling” provides a set of techniques that allow entrepreneurs to grow their businesses quickly, while outmaneuvering competitors.įORTUNE: What is blitzscaling & who does it apply to?
In a new book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, Hoffman shares his secrets for startups that want to achieve global dominance. An executive at PayPal during the company’s earliest days, Hoffman later cofounded social network LinkedIn and now invests in fast-growing companies at Greylock Partners.įor years, Hoffman, who has been referred to as “the startup whisperer of Silicon Valley,” has been advising founders to take risks that prioritize speed over correctness and efficiency. REID HOFFMAN KNOWS a lot about growing companies at a breakneck pace.
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